01AI STRATEGY / OPPORTUNITY PORTFOLIO / ROADMAP
Map
We work across leadership, teams, workflows, systems and data to define the AI strategy, surface the opportunity portfolio and prioritise the roadmap around commercial value.
AI that moves fromidea to operating advantage.
AI strategy, implementation and adoption for established Australian businesses.
BUILT FROM OPERATING EXPERIENCE INSIDE LEADING AI, TECH & CONSUMER BRANDS
HARRISON.AI
AI TECHNOLOGIES WE IMPLEMENTIndependent implementation. No vendor endorsement implied.
OCTOBER 2026 · FOUNDER LED INTAKEAI Transformation Sprint
EXPLORE THE SPRINT Map the business wide AI opportunity, prioritise the roadmap and define the first implementation.
We find it. We build it.
We stay until it is working.
Founder led. Built to bring senior operators and AI builders together around the problem.
THE IMPLEMENTATION GAP
Most businesses have AI.
Few have changed how they operate.
The difference is deployment. Identify combines commercial operators with AI implementation capability to own the problem from workflow to production and adoption.
02AGENTS / AUTOMATION / INTEGRATION
Build
We work against your real systems, data and constraints to design and deploy AI workflows, agents and automation that survive production.
03ADOPTION / OPERATING CHANGE / SCALE
Activate
We redesign the way people and AI work together, train the team and stay close until the new operating rhythm is actually being used.
THE SYSTEMS THAT COMPOUND
Not just projects. Assets that get stronger with use.
Every engagement should leave your business with more than a finished project: a clear opportunity roadmap, reusable workflows, practical governance and an operating rhythm your team can keep improving.
01
AI Readiness Benchmark
Turn anonymous assessment data into a national view of how Australian businesses are actually progressing with AI.
02Identify OS
Opportunity portfolio, workflow library, governance, client portal and outcome scoreboard behind every engagement.
03Embedded AI Partner
Convert one-off implementation into an ongoing operating rhythm around optimisation, governance and the next deployment.
04National Network
Local commercial understanding connected to shared AI delivery capability, practical playbooks and one operating standard.
AI TECHNOLOGIES WE IMPLEMENT
Use the best AI for the job.
We design and implement across leading AI platforms, choosing the right technology around your workflows, data, security requirements and commercial goals.
01
OpenAI
02
Claude
03
Gemini
04
Grok
05
Perplexity
06
Microsoft Copilot
SECURITY & GOVERNANCEDesigned for real business data, not demo conditions.OUR APPROACH
01Data boundaries
Agree what data can be used, where it can move and what must stay out of scope.
02Minimum access
Design around the least access a workflow needs rather than broad, unnecessary permissions.
03Human accountability
Keep people in control of material decisions, exceptions and sensitive outputs.
04Vendor governance
Choose models and services with the business context, privacy and risk requirements in mind.
OPERATING EXPERIENCE BEHIND IDENTIFY
Operators inside leading AI, tech and consumer brands.
Identify is built from hands-on operating experience across high-growth AI, healthcare, hospitality and media. These are prior roles, not endorsements or Identify client results.
“Simon helped us scale Harrison.ai into a global success story.”
PeterChief Commercial Officer · Harrison.ai
“Helped build a global tribe, not just a customer base.”
TomCo founder · Heidi Health
“Operating experience inside one of Australia’s largest hospitality businesses informs how Identify approaches AI transformation.”
WEST HQPrior hospitality transformation experience
OPERATING EXPERIENCE INSIDE LEADING AI, TECH & CONSUMER BRANDSSelected prior roles across AI, health, media and hospitality
harrison.ai
BUILT FROM INSIDE HIGH-GROWTH AI
Before Identify, our founder helped scale Harrison.ai and Heidi Health AI.
That operating experience across global AI, health, brand, go to market and international growth shaped a simple view: access to AI is not the hard part. The advantage comes from turning capability into a trusted product, a repeatable operating model and behaviour that actually changes.
Australian healthcare AI company building diagnostic AI for radiology and pathology. Our founder worked across global brand, go to market and international growth as the business scaled internationally.
CAPITALUS$240M+ raised
GLOBAL SCALE1,000+ clinical sites · 4 continents
MARKETSAustralia · UK · Hong Kong · Indonesia · US + more
Heidi Health AI is an Australian clinical AI company that grew from ambient documentation into an AI care partner for clinicians. Our founder worked across brand, field marketing and international expansion during its rapid global scale-up.
2026 CAPITALUS$340M in equity and growth capital
GLOBAL SCALE2.8M patient interactions weekly · 190 countries
KEY MARKETSAustralia · US · UK · New Zealand · Europe
ASK AN AI ABOUT IDENTIFY
INSIGHTS
What we are learning
from applied AI.
IDENTIFY WEBINARS
Practical AI.
Live with operators.
Future sessions for leadership teams covering AI transformation, implementation, transformation sprints, governance, training and industry workflows.
JOIN THE WEBINAR LISTTIME→CAPACITY→MARGIN→GROWTH→
BUILD IDENTIFY IN YOUR MARKET
Founding Operator Partner positions are opening across Australia.
Bring senior relationships and commercial judgement. Plug into one national brand, demand engine, AI delivery platform, playbooks, CRM, content and reusable implementation IP.
SEE THE OPERATOR MODELIDENTIFY