Building a global AI business.
“Simon helped us scale Harrison.ai into a global success story.”
PeterChief Commercial Officer
AI that moves fromidea to operating advantage.
The AI transformation company for Australian small and medium-sized businesses. We set up and train AI agents for your departments, industry and existing systems.
BUILT FROM OPERATING EXPERIENCE INSIDE LEADING AI, TECH & CONSUMER BRANDS
AI TECHNOLOGIES WE IMPLEMENTIndependent implementation. No vendor endorsement implied.
YOUR FIRST STEP · AI TRAINING & WORKSHOPSGet your team using AI.
Get your team using AI.
Then put it to work.
Practical training for your people, built around real work. Start with one useful workflow, then let Identify set up and train the right AI agents for your business.
EXPLORE AI TRAINING NEED A DEEPER AI AUDIT? Team training can stand alone. Agent setup, training and implementation are separately scoped.
THE IMPLEMENTATION GAP
Most businesses have AI.
Few have changed how they operate.
The difference is deployment. Identify combines commercial operators with AI implementation capability to own the problem from workflow to production and adoption.
We find it. We build it.
We stay until it is working.
We train your people, set up and train AI agents, and connect useful automations to your systems. Each agent is tailored to the work, with approved knowledge, clear rules and human review.
WHAT IDENTIFY DOESSix practical steps.
Six practical steps.
A better-run business.
We agree your five most valuable AI improvements, train your people, and set up and train AI agents around your workflows and existing systems. You can keep everything in your own systems, with Identify OS available when useful.
01
Understand
Talk with Identify about what is slowing your business down.
02
Audit
Review your workflows, systems and where time is being lost.
03
Prioritise
Agree the five highest-value changes, their owners and what success looks like.
04
Train
Train your people and prepare agents with approved knowledge and rules.
05
Implement
Set up, test and connect AI agents and workflows in your systems.
06
Improve
Review results and refine your agents as the business changes.
EXPERIENCE BEHIND THE BUSINESS
Built from real transformation. Designed for what comes next.
Identify combines practical experience from AI, healthcare, hospitality and media with a repeatable way to help Australian small and medium-sized businesses. The experience and testimonials below relate to Simon’s previous work.
A global tribe. Not just customers.
“Helped build a global tribe, not just a customer base.”
TomCo-founder
Clarity that moves a business forward.
“Clarity, energy and commercial thinking that continues to drive the business forward.”
RichardCEO
OPERATING EXPERIENCE INSIDE LEADING AI, TECH & CONSUMER BRANDSSelected prior roles across AI, health, media and hospitality
AI AGENTS TAILORED TO YOUR DEPARTMENTS
AI TRAINING & AGENTS TAILORED TO YOUR INDUSTRY
AI TECHNOLOGIES WE IMPLEMENT
Use the best AI for the job.
We design and implement across leading AI platforms, choosing the right technology around your workflows, data, security requirements and commercial goals.
01
OpenAI
02
Claude
03
Gemini
04
Grok
05
Perplexity
06
Microsoft Copilot
SECURITY & GOVERNANCEDesigned for real business data, not demo conditions.OUR APPROACH
01Data boundaries
Agree what data can be used, where it can move and what must stay out of scope.
02Minimum access
Design around the least access a workflow needs rather than broad, unnecessary permissions.
03Human accountability
Keep people in control of material decisions, exceptions and sensitive outputs.
04Vendor governance
Choose models and services with the business context, privacy and risk requirements in mind.
EXPLORE A WORKFLOW
Don't just read about AI. See the work.
INTERACTIVE WORKFLOW EXAMPLES
Choose a business problem and see how Identify maps the work, designs the AI support, keeps people involved and measures progress. Scenarios use synthetic example inputs.
SYNTHETIC WORKFLOW EXAMPLE
Member and venue enquiries
Explore a sample 80-person venue group. See how AI could organise incoming enquiries, connect them with the right team and make ownership clearer.
SAMPLE INPUT
Sample enquiry: ‘I booked a club function but need to change the numbers, ask about access and request a call before Friday.’
WORKFLOW STEPS
IDENTIFY.SYNTHETIC WORKFLOW WALKTHROUGH
01 / INTAKE
Understand the request
Separate the customer problem from the AI tools. Map where requests arrive and who is accountable today.
01Email, web and reception channels
02Customer consent and existing systems
03Initial manual handling-time baseline
ACCOUNTABLE OWNERVenue Operations Manager
HUMAN OVERSIGHT
Team-approved customer responses, with urgent and sensitive requests escalated to the right person.
WHAT TO MEASURE
Baseline time to assign an owner; median first approved response time; reopened requests; exceptions reviewed.
MODEL A POTENTIAL IMPROVEMENT
Explore the numbers.
Adjust the sample workload, handling time and potential AI assistance. The calculation shows indicative team capacity based on the inputs you choose.
MODELLED ADMIN CAPACITY / WEEK4.0 hours
Synthetic estimate: volume × handling minutes × assistance percentage. Real improvements are measured during implementation.
ONE IDENTIFY · ONE BUSINESS RELATIONSHIPStart with practical AI training.
EXPLORE AI TRAINING & WORKSHOPS Give your team confidence with AI assistants and agents, identify one useful workflow and leave with an action plan. Need a deeper diagnosis? Our AI Business Audit is the next step.
FREE STARTING POINTS · KEEP YOUR EXISTING SYSTEMS
Not sure where to start with AI?
Start with a useful answer, not a sales pitch. Explore where your business stands and what could help your teams.
01 / CHECK READINESSBenchmark your business
Find out how ready your company is across leadership, workflows, data, governance, people and delivery.
TAKE THE FREE AI BENCHMARK 02 / EXPLORE DEPARTMENTSAI by departmentFind practical AI assistants and automation for Operations, Sales, Finance, Customer, People and Leadership teams.
FIND YOUR TEAM 03 / FIND OPPORTUNITIESDiscover five AI ideasChoose a department and the work that slows it down to get five starting points to explore.
TRY THE OPPORTUNITY FINDERExplore practical AI opportunities in minutes. When you're ready to act, our team can turn the starting point into a reviewed plan.
INSIGHTS
What we are learning
from applied AI.
TIME→CAPACITY→MARGIN→GROWTH→
IDENTIFY