IdentifyAI TRANSFORMATION
What we do

Make AI useful.
Across your business.

AI transformation for Australian small and medium-sized businesses. Save time, reduce admin and make more room to grow. We find the opportunities, train your team and implement practical AI agents in the systems you already use.

See our work

Start with a 20-minute chat, an AI audit, team training or implementation. Choose what fits your business.

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AI TRANSFORMATION · AUSTRALIAN SMALL & MEDIUM BUSINESSES
The difference is the work

You've got a business to run.
We make AI practical.

Start with the time lost in handoffs, repetitive preparation, slow decisions or customer friction. We work out what is worth changing, who owns the decision, and how to test it safely before anyone commits to a bigger build.

WHAT AN AI IMPLEMENTATION PARTNER DOES
ONE IDENTIFY · ONE CUSTOMER JOURNEY

One connected journey. From conversation to measurable change.

01

Train and find opportunities

Start with practical AI training and a focused workshop. Understand what agents and assistants can safely do, then identify one workflow worth changing.

DECISION · Is there a useful operating problem to solve?START WITH AI TRAINING
02

Audit the operation

Human-led discovery across leadership, teams, workflows, data and existing systems. Build a commercial picture, not a generic list of AI tools.

OUTPUT · A practical view of work, friction and opportunities.EXPLORE THE AUDIT
03

Agree the top five

Choose exactly five priorities, with a responsible business owner, a safe first action, a measurable success indicator and an initial baseline.

OUTPUT · Five owned priorities and how to measure progress.SEE THE PRIORITY PROCESS
04

Train & implement

Train your people. Set up and train AI agents with approved knowledge, examples and rules, then test and connect them with explicit approvals.

OUTPUT · Trained owners and safely tested workflows.EXPLORE AGENT SETUP
05

Operate and improve

Run the agreed workflows in your own systems, use optional Identify OS to track everything, or combine both. Measure what genuinely improved.

OUTCOME · An operating rhythm to learn and improve.EXPLORE IDENTIFY OS
REAL EXPERIENCE · CLEAR PROVENANCE

A real operator behind the method.

Understand who brings the commercial judgement, what work is currently under way and where previous operating experience ends.

01 / CURRENT GROUP ENGAGEMENTHolman Barnes Group

Active AI opportunity work across a complex venue group: repeatable tasks, operational handoffs, AI assistants and responsible automation. No unverified deployment or AI ROI is claimed.

REVIEW THE ACTIVE ENGAGEMENT VIEW THE LIVE GROUP WEBSITE
Simon Greally, founder and operating partner at Identify
02 / FOUNDER & OPERATING PARTNERSimon GreallyPrevious leadership roles at Harrison.ai and Heidi Health, two healthcare AI companies

Previous senior operating roles inform Identify's approach to commercial decisions, product adoption and execution. Those companies are not presented as Identify AI transformation customers.

SEE THE FOUNDER'S EXPERIENCE
03 / PREVIOUS OPERATING TESTIMONIAL
“Clarity, energy and commercial thinking that continues to drive the business forward.”
Richard, CEO of West HQ
RichardCEO, West HQ

Testimonial from Simon's earlier operating work, not an independently measured Identify AI outcome.

Client, founder and illustrative work are labelled separately. SEE ALL DOCUMENTED WORK
Where AI can help

Start with the work your team already does.

01Customer & member experience
02Sales, enquiries & proposals
03Finance & administration
04Operations & reporting
05Knowledge & document intelligence
06AI assistants & personalisation
07People & recruitment
08Management decision support
HOW TO ENGAGE

Start where the business is. Expand when the value is clear.

Not sure which option fits? Start with a 20-minute conversation. Or go straight to team training, an AI business audit or practical agent implementation. Each can stand alone, with no platform subscription required. Prices shown in AUD excluding GST.

01 / TRAINING ENTRY POINT

AI Training & Workshops

From $4,500

Department workshops from $4,500, leadership sessions from $5,500 and company-wide training from $7,500 for up to 50 people. Group limits and inclusions are detailed on the training page; larger rollouts are quoted separately.

START WITH AI TRAINING
02 / AI BUSINESS AUDIT

AI Business Audit

$8k–$30k

Go deeper across systems, teams and processes to agree five prioritised AI opportunities, accountable owners and a practical implementation roadmap.

EXPLORE THE AUDIT
03 / IMPLEMENT

AI Implementation

SPEAK TO THE TEAM

Set up and train AI agents for your department and industry. Test their work, agree permissions and connect approved systems.

ENQUIRE ABOUT IMPLEMENTATION
04 / OPTIONAL SUPPORT

Ongoing AI Support

SPEAK TO THE TEAM

Keep improving the work with Identify, with optional Identify OS to manage the plan and results.

ENQUIRE ABOUT SUPPORT
START WITH THE TEAM THAT OWNS THE WORK

AI by department.

From customer enquiry agents to finance and knowledge assistants, we set up and train each agent for the department's work and your industry's requirements.

YOUR SYSTEMS. YOUR CHOICE.

We don't make you move your business onto our platform.

Use your existing software, add Identify OS for ongoing oversight, or combine both. Identify OS is optional. We can deliver a handover for your team or keep supporting you as your AI needs grow.

Embedded AI Partner

What happens after the first workflow goes live?

Your team can take the handover and run with it. Or Identify can stay close to improve adoption, review controls, check real operating results and help decide what is worth tackling next. Ongoing support is optional.

EXPLORE EMBEDDED AI PARTNER
Start a conversation

Tell Identify what the business is trying to change.

TELL US WHAT YOU WANT TO CHANGE