Who actually delivers the work?
We agree a named accountable lead, the appropriate technical capability, delivery milestones and who can approve each stage before work begins. Specialists are matched to the agreed scope.
Built inside AI.
Focused on your business.
Identify helps Australian small and medium-sized businesses save time, reduce admin and grow revenue with AI. Founded by Simon Greally, we combine AI-company leadership experience with practical training, agents and implementation.
AI training. Agent setup and training. Implementation in the systems your business already uses.
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AI TRANSFORMATION · AUSTRALIAN SMALL & MEDIUM BUSINESSES
SIMON GREALLY · FOUNDER AND OPERATING PARTNERAI SCALE-UPS · LEADERSHIP · PLATFORM BUILDINGAI scale-ups.
AI scale-ups.
Practical experience.
Simon Greally is the Founder & Operating Partner of Identify. His experience spans global AI-company leadership, strategic advisory work and building AI-first platforms.
Harrison.ai: Global CMO, then Advisor. Senior leadership inside a clinical AI company that had raised more than US$240 million by February 2025.
Heidi Health: Global VP, then Advisor. Global leadership inside a clinical AI scale-up that announced US$340 million in new financing in September 2026, after Simon's VP tenure.
ProcurePro: Strategic Advisor. Working with an AI-powered construction procurement platform that announced an A$15 million funding round in May 2026.
Indy: Co-founder & CEO. An AI platform built using AI. Indy was included in the wider Daily Press acquisition by IVE, with total consideration of up to A$35 million, including performance-linked payments.
Identify brings that experience to Australian small and medium-sized businesses: find the best opportunities, train your people and put practical AI agents to work to save time, reduce administration and create capacity for growth.
Company funding and group transaction figures, not personal fundraising or proceeds. Sources and context below.THE AI WORK · THE ROLES · THE SCALERelevant experience.
Relevant experience.
Visible evidence.
The company figures behind Simon's AI scale-up and platform experience. Each links to its supporting source. Indy's figure is the maximum wider group transaction value, not an Indy-only valuation.
HARRISON.AI · CLINICAL AIGlobal CMO, then AdvisorUS$240M+
Leadership inside a radiology and pathology AI company. Total company capital raised exceeded US$240 million by February 2025.
Company cumulative funding, not personal fundraising or Identify revenue.HEIDI HEALTH · CLINICAL AIGlobal VP, then AdvisorUS$340MGlobal leadership inside a clinical AI business. September 2026 financing comprised US$100 million in equity and US$240 million in growth investment.
Company financing announced after Simon's VP tenure; not his personal fundraising.PROCUREPRO · CONSTRUCTION AIStrategic AdvisorA$15MAdvisory work with an AI-powered construction procurement platform. The company announced an A$15 million funding round in May 2026.
Published company funding for its AI product suite and expansion, not personal fundraising.INDY · AI PLATFORMCo-founder & CEOUP TO A$35MBuilt and led Indy, an AI-built platform. Indy was included in IVE's wider acquisition of Daily Press, with total consideration of up to A$35 million.
Maximum group consideration, including earn-outs; not an Indy-only sale price or Simon's proceeds.AI capability should become business capability.
Established businesses need more than another tool or a list of prompts. They need people who can use AI, agents prepared for the work, and a clear way to put useful automation into existing systems.
We agree your five most valuable AI improvements, train your people, and set up and train AI agents around your workflows and existing systems. Training can stand alone, while agent setup, integrations and ongoing support are scoped around what the business needs. Identify OS is optional.
BEFORE WE WORK TOGETHER
The questions you should ask any AI transformation company.
What happens to our information?
We agree approved knowledge, systems, access, data boundaries and human approvals before preparing your agents. Your information remains under the agreed permissions.
HOW WE APPROACH SECURITYCan we start with training?
Yes. A paid workshop or professional audit can stand alone. Agent setup and implementation are separately scoped, with your own systems used where practical and Identify OS optional.
EXPLORE AI TRAININGHow will we know it worked?
Agree a baseline, owner and measurement method first. Review agent outputs, accuracy, exceptions, adoption and time spent on the workflow. Publish results only when verified and approved.
Founder-led. Team-built.
Focused on useful AI.
Simon leads a company built around practical AI capability. We bring the required operators, AI engineers and implementation specialists into each engagement, with clear responsibilities and appropriate human review.
Practical workshops, role-specific skills and confident, responsible AI use.
Approved knowledge, instructions, examples, permissions and testing.
Integrations and automations designed around your existing business systems.
Review outputs, measure what changes and refine what is in use.
Clarity
Make the useful AI opportunity clear.
Ownership
Name the people responsible for the work.
Intelligence
Use the right knowledge, systems and tools.
Impact
Measure what changes in the business.
Partnership
Train the team and build with the people who use it.
AI transformation for Australian small and medium-sized businesses.
Start with practical training. Build the right agents. Put AI to work across your departments and industry.