Success Stories: Scaling Fast-Growing B2B, SaaS, and B2C Brands with Capital-Efficient Marketing

Visionary CEOs, founders, and CMOs face immense pressure to scale quickly while navigating inefficiencies and avoiding costly mistakes. At Identify, we partner with ambitious leaders to unlock growth and scale smarter. Leveraging our bespoke, hyper-growth Three-Step Hyper-Growth Framework™, we execute integrated marketing campaigns and optimise digital strategies to overcome growth challenges and achieve bold, sustainable growth. Through our battle-tested approach, we work closely with your team to accelerate scale and drive results.

With a proven track record of transforming six growth-stage brands into unicorn success stories, we understand the challenges of scaling businesses, increasing revenue, and managing growth without overextending on capital. Our framework, led by Simon Greally—one of Australia’s leading CMOs and growth experts—has been embraced by some of Australia’s fastest-growing companies.

At Identify, you’ll avoid costly launch and growth mistakes. Scale smarter, operate more efficiently, and transform into a growth powerhouse with our guidance.

$30m+

Incremental Revenue

30%

Increase In Attributed Revenue

2.1x

Average Increase in LTV

We’ve achieved success partnering with teams across industries including SaaS, healthcare, education, entertainment, hospitality, ecommerce, and fintech. From early-traction startups to large-scale scale-ups, our expertise spans the full spectrum of growth and revenue challenges.

Over the next 12 months, using the three-step Identify Framework, you’ll experience increased revenue, simplified marketing and sales messaging, and a clear path to hyper-growth. This is where your brand transforms, unlocking its true potential as revenue accelerates alongside your growth.

"Simon is regarded as one of Australia's top CMOs and growth experts. His deep expertise and strategic insights make him can an invaluable asset to any brand looking to scale rapidly. A true powerhouse!"

Co-founder Movember

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"Scaling the marketing and branding at Harrison.ai into a global Aussie success story. His CMO skill set is exceptional – his expertise and agility would be an asset to scale-ups who need to grow fast."

Peter Huyhn

Chief Strategy Officer + VC Investor & Board Member - Harrison.ai

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Achieving 300% YOY Growth: Scaling Annalise.ai with a Unified Global Brand and Strategic Marketing Execution

Annalise

Marketing

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"They worked alongside our leadership team to refine our strategy and align our marketing efforts, enabling us to scale efficiently.“

Robert Henrichs

Chief Marketing Officer at Three

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Unlock Your Brand’s Marketing Power with Our New Book!

We’ve written a book called 'Growth Frameworks for Scale: Your Blueprint to Success'. Sign up and pre-order today to discover proven strategies for scaling your brand!

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Proven Marketing Frameworks - Discover actionable models that have propelled brands to success, tailored for fast-growing companies.

Data-Driven Strategies for Scaling - Learn how to leverage analytics and insights to make informed decisions that drive sustainable growth.

Real-World Case Studies - Gain inspiration from successful brands and their journeys, illustrating how these marketing models have been effectively implemented.