Introduce
Build trusted relationships with local owners and leadership teams.
Build Identify in your market.
Without starting from zero.
Help small and medium-sized businesses in your state make practical AI changes. You bring the local relationships; Identify supports the audit, five priorities, training and implementation through one national company.
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AI TRANSFORMATION · AUSTRALIAN SMALL & MEDIUM BUSINESSESFOUNDING OPERATOR PARTNERS · AUSTRALIA
Win local trust. Help local businesses change.
Start with businesses you already know. You own the local relationship and help win the first conversation. Identify brings the common audit, five-priority plan, practical training and implementation support. Clients can keep using their own systems or choose optional Identify OS.
APPLY FOR YOUR MARKETYOUR ROLE IN THE ONE IDENTIFY BUSINESS
Local relationships. National delivery.
One brand and one client history. This is the repeatable service you help bring to small and medium-sized businesses in your market.
Audit
Identify scopes the business, assesses its work and agrees five practical AI priorities.
Train & implement
Coordinate the right team to train people and implement approved workflows.
Measure & grow
Prove actual results; offer optional ongoing support and Identify OS without forcing a subscription.
SEE THE GROWTH TOOLS YOU CAN USE LOCALLY
THE FOUNDING MODEL
We earn when you earn.
For selected founding operators, the proposal has no upfront licence fee. Commercial rewards depend on who wins the client and who actually manages or delivers the engagement. Identify retains enough to fund technical delivery, national growth, platform operations and profitable central management. Final terms require legal review before activation.
Founding operators are selected for fit and market access, not for the size of an upfront cheque.
Proposed operator / Identify shares of eligible net delivery revenue where the operator brings the client and performs agreed account management or local delivery.
Proposed operator / Identify shares where the national company originates the client and the operator has an agreed delivery role.
Proposed one-time introducer fee on eligible net delivery revenue for the first agreed engagement. A referral alone does not earn a continuing project or software royalty.
Client contracting and commercial history remain central. Client data stays client-controlled; reusable methodology and deliverables are governed by agreed rights.
ILLUSTRATIVE ECONOMICS · NOT AN EARNINGS FORECAST
Illustration only, excluding GST: a $60k collected operator-sourced engagement with $10k of agreed specialist pass-through costs leaves $50k eligible net delivery revenue. At 55 / 45, the operator receives $27,500 and Identify retains $22,500 before central costs. With an assumed $5k for Identify direct delivery and QA, $3k allocated overhead and $1,800 for the combined 2% national growth and 1% platform reserves, Identify has $12,700 estimated deal-level contribution (about 21.2% of customer billings) before tax and any other unallocated costs.
Identify's internal planning standard is at least 20% central operating contribution after identifiable costs and allocated overhead. Work that falls below that must be repriced, rescoped or separately authorised before agreement. Software subscriptions remain an optional central Identify product, with no automatic perpetual operator royalty. These are proposals, not signed terms, client profit guarantees, earnings forecasts, a franchise offer or binding territory rights. Australian legal and accounting review is required.
BUILT FOR LONG TERM ALIGNMENT
Grow the market. Grow the brand. Earn into the company.
Proposed allocation equivalent to 2% of eligible collected market revenue for marketing, subject to contractual and legal review. It comes from Identify's retained share, never deducted again from an operator's stated percentage.
Used for national paid media, creative, content, benchmark distribution, campaign systems, PR and brand building.Proposed 1% platform and operations allowance funded from Identify's retained share. It is not a second fee and must be included when testing project profitability.
CRM, email, hosting, analytics, automation, billing, finance operations and shared digital infrastructure.Qualifying founding Operators can be invited into a parent-company performance equity plan tied to tenure, local revenue, recurring revenue, client quality and contribution to the national system.
No equity is promised on joining. Any future incentive needs a separately approved plan, vesting, leaver terms, tax advice and final legal documentation.Identify keeps one national commercial relationship and CRM history. Client data remains the client's; approved reusable methods and delivery IP are governed by agreements. Territory priority is subject to performance and final legal terms.
The goal is to create valuable local P&Ls without fragmenting the national company a future buyer would acquire.WHAT YOU ARE BUILDING WITH
A shared foundation. One national standard.
One national brand
Clear Australian SMB AI transformation positioning, a consistent story and a common way to explain the offer.
Tools to attract clients
An AI Readiness Benchmark, Ask Identify, department guides, workflow library and campaigns that can be used locally.
One commercial process
Discovery, a professional business audit, five approved priorities, training, implementation and optional ongoing support.
Specialist delivery support
Identify can scope and coordinate the relevant AI engineering, workflow, training and implementation skills.
Shared operating records
One national CRM, lead attribution, client records and optional Identify OS. Referrals never grant automatic client access.
Reusable workflow knowledge
Department patterns, professional audit methods, governance templates and practical sector guidance.
National marketing resources
Identify content, practical education, benchmark distribution and reusable campaign materials as the network develops.
National collaboration
A centrally managed operator network, cross-market introductions and consistent delivery standards.
WHY NOT START YOUR OWN?
You can. The question is what you want to spend the next two years building.
START ALONEBUILD WITH IDENTIFY
Brand + positioningBuild from zeroNational brand + market position
AI engineeringRecruit / contract yourselfShared technical delivery platform
DemandCreate every channel yourselfNational + local demand engine
Offers + pricingLearn through trial and errorScoped and margin-checked commercial model
CRM + portalChoose and configure stackWorking operating platform
Content + campaignsProduce locallyCentral engine, localised to your market
Delivery IPReinvent each engagementReusable national workflow library
Cross-state workRefer away or build networkOne company, shared opportunity
FOUNDING MARKETS
One national company. Local operators who know the market.
Sydney
HEAD OFFICE / SELECTIVE VERTICAL OPERATORS
REGISTER INTERESTMelbourne
FOUNDING OPERATOR OPEN
REGISTER INTERESTBrisbane / SEQ
FOUNDING OPERATOR OPEN
REGISTER INTERESTPerth
FOUNDING OPERATOR OPEN
REGISTER INTERESTAdelaide
FOUNDING OPERATOR OPEN
REGISTER INTERESTCanberra
FOUNDING OPERATOR OPEN
REGISTER INTERESTHobart
FOUNDING OPERATOR OPEN
REGISTER INTERESTDarwin / NT
EXPRESSIONS OF INTEREST
REGISTER INTERESTYOUR FIRST 30 DAYS
Not “here’s the logo, good luck.”
MARKET PLAN
Define your vertical focus, target accounts, referral network and first 90 day pipeline.
ONBOARD
Learn the Identify commercial model, delivery method, quality standard, pricing and governance before representing Identify.
LAUNCH
Local operator profile, campaign pages, CRM territory, content pack, outreach assets and referral plan go live.
SELL + DELIVER
Lead local relationships with the central delivery pod and commercial system behind you.
COMPOUND
Expand into profitable repeat work, contribute reusable IP and earn performance-based market priority. Software adoption is optional.
Senior enough to sell trust. Hungry enough to build.
- Former founders, consulting partners, CMOs, COOs, CIOs, transformation leaders or senior commercial operators.
- Real relationships with CEOs, boards, owners and leadership teams in your market.
- Comfort owning a commercial outcome while working closely with technical specialists.
- Ambition to build a meaningful local P&L, not a side hustle or referral arrangement.
- Willingness to work inside one brand, one CRM, one delivery standard and one national operating system.
Territory priority is earned, not permanently sold.
Operator Partners do not automatically receive exclusive state rights. Proposed market priority depends on pipeline creation, client outcomes, recurring business, quality and the contribution to one national Identify system. The operator model must be professionally classified, documented and legally compliant before a regulated operator can be activated.
Commercial allocations and any equity arrangements are indicative, subject to due diligence, board approval, legal and tax documentation, and applicable Australian franchising requirements. No earnings, territory rights or equity value are guaranteed. Australian Franchising Code guidance ↗FOUNDING OPERATOR APPLICATION
Is there a market here for you?
We're building a selective founding network. Tell us where you operate, who you already know and why you want to help local Australian businesses become AI-first. This starts a conversation, not a contract.