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Case studies & proofFounder-owned build

Clea Mental Health

Build trust, navigation and AI into the product architecture.

FOUNDER-OWNED · PRODUCT / OPERATING EVIDENCE

Clea Mental Health is a founder-owned digital health build. It demonstrates how Identify approaches a high-trust customer journey where product architecture, information quality, AI-assisted navigation, escalation and operating design have to work together.

01 / BUSINESS CONTEXT

Why this work matters.

Health information is fragmented, high stakes and difficult to navigate. A useful digital product has to organise the journey, make information easier to use, create clear escalation points and avoid pretending automated guidance replaces appropriate professional care.

02 / WORK / CAPABILITY

What can be evidenced.

01Customer journey and product architecture
02AI-assisted navigation
03Information architecture and content system
04Trust and escalation design
05Member experience
06Growth and distribution experimentation
03 / EVIDENCE STANDARD

Label the proof correctly.

Founder-owned product and operating artefactsProduct architecture and user journeys can be demonstrated directlyAI functionality is assessed as part of the product, not described through fabricated outcome statisticsNo clinical efficacy or unsupported commercial claims are presented
04 / WHAT WE MEASURE

Proof gets stronger when the baseline exists first.

These are the dimensions relevant to the work. They are not presented as achieved outcomes unless a source-backed result is available.

01Qualified demand
02Journey completion
03Engagement
04Response time
05Content usefulness
06Conversion
05 / NEXT EVIDENCE

What turns this into stronger proof.

As the product accumulates sufficient real usage, measured product and commercial outcomes can be added with the methodology and source period shown.

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