Indy Agency
An AI-built platform, from concept to working product.
Indy is a founder-built AI platform. AI was used in building the product and its underlying workflows, demonstrating practical AI-first product development rather than merely identifying hypothetical AI opportunities. It is a founder project, not a separate Identify client engagement.
The opportunity.
Building an AI-first platform requires turning a real problem into usable product journeys, structured information, repeatable processes and a working technology experience. Indy demonstrates that AI can be part of the build itself, not simply an add-on.
What we're working on.
What we're building toward.
How we assess progress.
These are measurement categories being considered for the work, not published before-and-after results. We will report outcomes when they are verified.
Keep moving forward.
Apply the same AI-first build approach to scoped agents, assistants and automation, with measurable outcomes agreed for each new engagement.
HOW IDENTIFY IMPLEMENTS AIWhat matters in applied AI.
Without the noise.
Practical AI workflows, implementation lessons, Australian market signals, governance notes and upcoming Identify events for leadership teams.