"Simon helped scale the marketing and brand at Harrrison.ai into a global success story.“

Case Study: How Identify Helped Harrison.ai Dominate B2B Demand Generation & Brand Authority

🚀 Overview

Harrison.ai is one of the world’s most ambitious AI-driven healthcare ventures, revolutionising medical diagnostics with Annalise.ai and Franklin.ai. But scaling in a competitive, highly regulated industry requires more than just great technology—it demands category leadership, trust, and demand-generation strategies that convert.

Simon Greally our MD partnered with Harrison.ai to build a world-class brand experience, launch high-impact demand-generation campaigns, and establish industry-wide authority.

🎯 The Challenge: Standing Out & Driving Demand in a Competitive Space

1. Establishing Market Leadership – AI in healthcare is evolving rapidly, and Harrison.ai needed to position itself as the trusted leader in the space.

2️ Generating Scalable Demand – The team required predictable, high-intent pipeline generation without relying solely on sales-led growth.

3️ Expanding Brand Reach – With multiple AI ventures under the Harrison.ai umbrella, the brand needed to tell a cohesive, compelling story.

🚀 The Identify Solution: A Multi-Layered Growth Strategy

We built an end-to-end demand-generation engine with three core pillars:

1️⃣ Proof-Based Content & Brand Authority

✅ Developed thought leadership & content strategy positioning Harrison.ai as the category leader.
✅ Created high-impact case studies, testimonials, and data-driven content showcasing real-world AI success in healthcare.
✅ Designed engaging LinkedIn & social content to drive organic reach and build community-led authority.

2️⃣ AI-Powered Demand Generation

✅ Built & executed multi-channel ABM campaigns targeting healthcare executives, decision-makers, and investors.
✅ Launched precision-targeted LinkedIn & paid media campaigns, driving high-intent traffic to key brand assets.
✅ Implemented email & nurture funnels to engage potential partners and convert them into pipeline opportunities.

3️⃣ The "Millions" Podcast: Thought Leadership at Scale

✅ Developed the "Millions" podcast, featuring industry leaders and experts to amplify brand credibility and create a high-value content engine.
✅ Strategically distributed the podcast across Spotify, Apple Podcasts, and industry platforms to drive awareness & engagement.
✅ Used short-form video repurposing to maximize content reach across LinkedIn & social platforms.

📈 The Results: Growth & Market Domination

💡 $177M Series C Raise and 3x Revenue – Harrison.ai successfully closed a huge funding round, proving market confidence in its brand and growth potential.
📈 Surged Brand Engagement – LinkedIn & content campaigns increased engagement by 420% within the first 6 months.
🎧 Thousands of Podcast Listens – The "Millions" podcast became a top industry resource, driving organic inbound interest from key decision-makers.
🚀 Expanded Market Leadership – Harrison.ai is now recognised globally as a category-defining AI healthcare leader.

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🔮 The Future: Scaling Even Bigger

With a strong demand-gen engine, industry authority, and high-growth momentum, Harrison.ai is set to further expand its AI-driven healthcare innovations. We continue to optimise campaigns, evolve ABM strategies, and fuel brand engagement to keep the growth trajectory rising.

🔥 Want to see how we can do the same for your B2B brand? Let’s talk revenue. 🚀

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