Identify is the independent marketing company that empowers Aussie brands to scale fast and smart. We partner with visionary CEOs, founders, and CMOs to create powerhouse marketing teams and develop laser-focused brand strategies that drive sustainable growth. Discover a smarter way to scale your brand.
At Identify, we know the challenges CEOs, founders, and CMOs face when scaling their brands quickly without a large marketing team. Scaling can feel overwhelming, and one wrong step can be costly. That’s where we come in.
Identify is your guide to sustainable marketing and growth for Australia’s fastest-rising brands—like Harrison.ai and Movember. As Peter, CSO at Harrison.ai, says, “Simon helped us scale the marketing and branding into a global Aussie success story.” Justin, Co-founder of Movember, echoes this, saying Identify empowers an “invaluable asset to any brand looking to scale rapidly.”
Our approach to growth is clear and straightforward. First, we work closely with your marketing lead in our Marketing, Brand & Growth Exploration™ to uncover new opportunities. We then develop a tailored framework and Playbook™—a roadmap to sustainable, customer-centered growth. Finally, with strategy in hand, you can either team up with us, and we seamlessly integrate as an extension of your marketing team, or we help you scale your marketing team with recruitment expertise and talent from our network with Marketing Academy.
Scaling your business shouldn’t feel like an uphill battle. At Identify, we simplify the process with three phases: expert marketing and brand consulting, creating a custom strategic framework with our battle-tested Playbook™, and integrating seamlessly into your team for sustained growth. Think of us as your marketing sherpas—guiding you to smarter, faster, and stronger growth with lasting profitability.
We start by partnering with your Marketing Lead for a Marketing, Brand & Growth Exploration™; we’re. Our goal? Uncover every hidden marketing opportunity and address any gaps to set you up for scalable success—whether it’s local expansion, global reach, or preparing for a capital raise. Think of us as that friend who spots the details others might miss—except here, we’re identifying growth potential that can take your business to the next level!
Next, we develop your battle-tested Playbook™ using our strategic framework: a clear, actionable roadmap to marketing success. We provide precise steps to guide you from Point A to market dominance, while sidestepping common pitfalls. To refine the strategy, we bring in top-rated CMOs for valuable insights—because smarter strategies come from collaboration. Think of this as your GPS for the marketing journey.
With the strategy in place, we help you build a team that aligns with your vision. You can either team up with us, and we seamlessly integrate as an extension of your marketing team, or we help you scale with recruitment expertise and top talent from our network, including the Marketing Academy. Either way, transparency is key—allowing you to focus on leading while we manage growth and recruitment, making scaling smarter and easier.
You’re already achieving great things—we’re here to help you take it further. Partnering with your marketing team, we’ll craft strategies that make scaling easier, reduce risks, and drive real impact. Together, we’ll simplify your path to sustainable growth, empowering your team to scale smoothly and with less pressure. Our goal? To help your brand thrive by making it easier for your team to exceed expectations and outpace your OKRs.
Your brand already resonates with your customers, and we’re here to help you take it further. Our approach is all about supporting you in scaling that authentic connection, transforming customers into a loyal community that champions your vision. Together, we’ll create a lasting impact—real connections, real loyalty, built to grow as you do.
We know you’re aiming for meaningful, lasting growth—not just quick wins. That’s why Identify is here to help Australia’s most visionary CEOs, founders, and CMOs achieve their long-term goals with confidence. Our team partners with you to map out a clear, strategic path forward, empowering you to scale with purpose and precision. Together, we’ll unlock your brand’s true potential, building a foundation for growth that’s built to last.
Led by Managing Director & Chief Growth Strategist, Simon Greally, our team boasts a wealth of experience in launching iconic brands, including the successful KIIS rebrand in 2014 and overseeing the legendary Kyle & Jackie O Show. With a pivotal role in launching Movember in the UK in 2012, Simon has collaborated with fast-growing companies like media powerhouses 2DayFM and TripleM, scale-ups like Year13, as well as tech unicorns such as Harrison.ai, Annalise.ai, and Franklin.ai—Australia's largest-ever Series B capital raise, exceeding $150 million.
Recognised as one of APAC's foremost CMOs and a former CEO of the data science and marketing company Indy, Simon is a member of the esteemed Marketing Academy. He specialises in driving sustainable, capital-efficient growth for Aussie scale-ups. His proven track record includes launching and scaling global brands, achieving rapid profitability, and fostering growth across both B2C and B2B sectors.
From immediate wins to sustainable, long-term results, we’re thrilled to celebrate the successes of our clients!
.png)
At Identify, we understand that scaling your marketing team can be overwhelming—balancing limited resources, constant pressure, and the need for rapid growth. It often feels like walking a tightrope: one misstep, and it’s hard to recover. That’s where we come in. We’ve been through the scaling journey many times before and know the risks involved.
Solution: The Smarter Way to Scale
Our mission is simple: to help Aussie brands scale smarter, faster, and more sustainably. We partner with visionary CEOs, founders, and CMOs to create dynamic marketing teams and innovative strategies that align with your vision. By leveraging our expertise, we reduce the risks of scaling and ensure that your marketing growth is both efficient and effective. Ready to turn your bold vision into reality?
Join Maciej, Partner at PWC, as he talks about the future of Marketing for businesses who are scalling up.
Building Brands, Scaling Marketing, Igniting Growth.
Sydney | Melbourne | London
Identify is the independent marketing company that helps Aussie brands scale fast and scale smart. We partner with visionary CEOs, Founders, and CMOs to build powerhouse marketing teams and laser-focused strategies that fuel sustainable growth. Discover a smarter way to scale your brand—ready to see it take off? We’re here for every step of the ride!
Email hello@identify.com.au
