Scaling the Fastest-Growing B2B, B2C, and SaaS Brands with a Proven Three-Step Framework

Our mission is simple yet bold:
At Identify, we partner with visionary CEOs, founders, and CMOs to simplify growth and scale smarter.

Using our bespoke Three-Step Hyper-Growth Framework™, we optimise marketing strategies to unlock recurring revenue and drive sustainable growth. With a battle-tested approach and hands-on collaboration, we empower growth-stage brands to achieve transformative results.

Each year, our goal is to transform five ambitious brands into unicorn success stories.

Our Story

Identify was founded by Simon Greally, one of APAC's leading CMOs and growth strategists, to help brands achieve exceptional revenue growth without overextending on capital or building large internal marketing teams.

Simon’s career has been defined by launching and scaling local success stories into global unicorns.

• In 2014, he launched KIIS and ran The Kyle & Jackie O Show at its new home—one of Australia’s most successful media launches of the decade.
• In 2012, he launched the Movember UK campaign, raising over $40 million in just one month.
• More recently, he has driven brand launches for Harrison.ai, Annalise.ai, and Franklin.ai, powering groundbreaking healthcare and AI innovations. These efforts positioned Harrison.ai as a billion-dollar unicorn.

The Challenge
Identify was born out of a common problem faced by growth-stage brands: how to scale rapidly, drive recurring revenue, and achieve sustainable growth without burning through capital. For many, one misstep in launching or scaling can be catastrophic.

Our Solution
To address this, we developed the Three-Step Identify Framework™: a proven, battle-tested approach designed to:

Drive recurring revenue.
Optimise marketing and digital strategies.
Ensure capital efficiency.

Using this framework, we’ve helped six brands achieve unicorn status, turning bold ambitions into measurable growth.

Our Mission
At Identify, we partner with visionary CEOs, founders, and CMOs to simplify growth and scale smarter. Each year, our mission is to transform five growth-stage brands into unicorn success stories through our bespoke Three-Step Hyper-Growth Framework™.

6
Unicorns Worked With
9
Brands Scaled to Over $10 million
16
Global Markets Entered

Our Vision

At Identify, we envision a scale-up landscape where our battle-tested growth framework empowers visionary CEOs, founders, and CMOs to transform their brands into unicorns in record time. Our North Star is to scale alongside the brands we champion, shaping a future where growth is not just a goal but an extraordinary journey we navigate together.

9+
Product Launches
11
Brand Launches in Australia
$170m+
Capital Raised for Brands
Image of Identify team.
Image of Identify. team.
Image team.

Meet the Visionaries Driving Smarter Growth

Image staff.

Simon Greally

MD & Chief Growth Officer
Image staff

Ryan Botros

Partner, Melbourne
Staff photo.

Alice Grenfell

Operations, Sydney
Image staff.

Micheal Tutoka

Partner, Perth

Unlock Your Brand’s Marketing Power with Our New Book!

We’ve written a book called 'Growth Frameworks for Scale: Your Blueprint to Success'. Sign up and pre-order today to discover proven strategies for scaling your brand!
Pre-order today
Proven Marketing Frameworks - Discover actionable models that have propelled brands to success, tailored for fast-growing companies.
Data-Driven Strategies for Scaling - Learn how to leverage analytics and insights to make informed decisions that drive sustainable growth.
Real-World Case Studies - Gain inspiration from successful brands and their journeys, illustrating how these marketing models have been effectively implemented.