Our Story
Identify was founded by Simon Greally, one of APAC's leading CMOs and growth strategists, to help brands achieve exceptional revenue growth without overextending on capital or building large internal marketing teams.
Simon’s career has been defined by launching and scaling local success stories into global unicorns.
• In 2014, he launched KIIS and ran The Kyle & Jackie O Show at its new home—one of Australia’s most successful media launches of the decade.
• In 2012, he launched the Movember UK campaign, raising over $40 million in just one month.
• More recently, he has driven brand launches for Harrison.ai, Annalise.ai, and Franklin.ai, powering groundbreaking healthcare and AI innovations. These efforts positioned Harrison.ai as a billion-dollar unicorn.
The Challenge
Identify was born out of a common problem faced by growth-stage brands: how to scale rapidly, drive recurring revenue, and achieve sustainable growth without burning through capital. For many, one misstep in launching or scaling can be catastrophic.
Our Solution
To address this, we developed the Three-Step Identify Framework™: a proven, battle-tested approach designed to:
• Drive recurring revenue.
• Optimise marketing and digital strategies.
• Ensure capital efficiency.
Using this framework, we’ve helped six brands achieve unicorn status, turning bold ambitions into measurable growth.
Our Mission
At Identify, we partner with visionary CEOs, founders, and CMOs to simplify growth and scale smarter. Each year, our mission is to transform five growth-stage brands into unicorn success stories through our bespoke Three-Step Hyper-Growth Framework™.
.png)
.png)
.png)
.png)
.svg)
.svg)
