We are the independent growth partner behind some of Australia’s most category-defining brands. At Identify, we help ambitious businesses achieve capital-efficient growth through our proven Three-Step Hyper-Growth Framework™, unlocking revenue—just like the six brands we’ve guided to unicorn status.
Driving growth for Australia’s fastest-growing B2B and B2C ventures, Identify is a Sydney-born team of marketing strategists and brand experts who couldn’t find the growth team we needed—so we built it. We help VC-backed scale-ups unlock rapid growth.
Step 1: Exploration™
We uncover untapped revenue through a deep dive into your marketing and growth strategies. "Simon helped us scale the marketing and branding at Harrison.ai into a global success story." — Peter, CSO at Harrison.ai
Step 2: Identify™ Playbook
Using our battle-tested framework, we create a playbook to help your team supercharge growth. "Simon is regarded as one of Australia's top CMOs and growth experts. His strategies make him an invaluable asset to scale rapidly." — Justin, Co-founder at Movember
Step 3: Hyper-Growth Launch:
We work hand-in-hand with your team execute, drive measurable growth, and scale profitably. Every effort is aligned with your boldest goals and customer-first values.
If you’re looking for a traditional marketing agency, we’re not it. Simon Greally has transformed iconic brands by combining customer-first strategies with the Identify Framework™, delivering rapid, sustainable growth.
Simon played a pivotal role in Harrison.ai’s global success, helping the company raise $129M, achieve 300% YOY growth, and reach a $1B valuation in under three years. He led Movember’s UK 2012 campaign, raising $40M in four weeks, and launched KIIS in Australia, driving $30M in revenue growth within 12 months.
Simon’s vision is to help growth-stage, customer-first brands scale smarter, overcome challenges, and unlock unicorn potential.
Like a financial audit for your growth strategy, the Exploration™ reviews your marketing efforts to ensure alignment with your revenue goals and customer expectations.
Whether you're preparing for a brand launch, scaling globally, or raising capital, misalignment—especially with customer needs—can be costly. Acting as your second set of eyes, we uncover untapped potential in both your growth strategy and customer experience that could be holding you back.
Outcome: A clear understanding of where your strategy stands today, along with actionable solutions to achieve long-term, capital-efficient growth.
Hyper-growth businesses need more than just a vision—they need a customer-centric, action-oriented growth plan. The Identify™ Playbook delivers a step-by-step strategy to streamline your go-to-market approach, unlock recurring revenue, and align cross-channel insights with customer needs to drive sustainable growth.
As a trusted growth partner for startups and scale-ups, this playbook equips your team with the tools and strategies to build scalable, customer-first success while fostering loyalty and engagement.
Outcome: A custom growth roadmap that aligns your marketing strategies with your boldest goals and your customers’ expectations.
This is where transformation happens. In the Hyper-Growth Launch, we act as an extension of your team, implementing proven, customer-centric strategies to drive revenue, refine messaging, and position your brand for scalable success.
Our purpose-built squads tackle your unique growth challenges, plugging into your team to optimise every step of the journey. By aligning every effort with your customers’ needs and long-term goals, we turn your growth playbook into action. With a relentless focus on execution, we pull the right levers to help your business become a recurring revenue powerhouse, unlocking sustainable, profitable growth.
Outcome: A fully aligned, growth-ready brand with a proven strategy that delivers long-term success and builds lasting customer loyalty.
At Identify, we help you optimise customer acquisition while maximising lifetime customer value (LTV). By leveraging data-driven insights, we identify high-value customer segments and create tailored strategies to unlock new revenue streams—ensuring every marketing dollar spent drives sustainable, profitable growth. This approach ensures that your revenue growth is rooted in long-term customer relationships.
We optimise the entire customer experience (CX) to ensure your customers’ journeys are seamless, engaging, and deeply personalised. By aligning your marketing, digital touchpoints, and customer service, we turn each interaction into an opportunity for loyalty and advocacy. With a customer-first approach, we not only increase retention but transform your customers into long-term advocates, fueling sustained growth and competitive advantage.
We design and implement recurring revenue models that provide predictable cash flow and sustainable growth. Whether through subscriptions, loyalty programs, or membership models, we help you build systems that foster continuous customer engagement, reduce churn, and unlock new, reliable revenue streams. This ensures your business remains scalable, profitable, and customer-centric for the long haul.
From Our Managing Director:
Identify has empowered leading start-ups and scale-ups to not only multiply sales but also build lasting customer relationships and achieve sustainable growth. Whether you’re B2B, SaaS, or B2C, our proven approach helps uncover what your customers truly value, delivering strategies that resonate deeply and drive customer loyalty.
What Happens When You Work with Identify?
• Your website becomes a high-converting growth engine that aligns with your customers’ needs.
• Your team evolves into a revenue-driving powerhouse, aligned with customer-first goals and growth.
• Your customers transform into loyal ambassadors, advocating for your brand and spreading a message that sticks.
Confusion in marketing costs you customers. Brands that clarify their messaging and align with customer needs don’t just compete—they win.
With the Identify Framework™, your company scales smarter, faster, and in a way that builds long-term customer loyalty and profitability.
Your Growth Partner, Every Step of the Way
At Identify, we work hand-in-hand with you to simplify growth, optimise your marketing spend, and increase sales—all while keeping your customers’ needs at the heart of everything we do. Acting as an extension of your team, we provide the expertise and insights you need to navigate scaling challenges.
By aligning with your customers' expectations and business goals, we ensure that scaling smarter isn’t just possible—it’s customer-first. With Identify by your side, achieving your boldest goals and building lasting customer relationshipsbecomes not just achievable, but the foundation of your success.
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Scaling fast is challenging—limited resources, constant pressure, and the need for rapid results leave no room for error. One misstep can derail progress. That’s where Identify comes in. With a proven track record guiding top brands, we de-risk your growth journey and drive customer-first success as your strategic partner.
The Smarter Way to Scale
At Identify, we simplify growth for visionary CEOs, founders, and CMOs, helping them scale smarter and faster by aligning every strategy with customer needs. Using our bespoke Three-Step Hyper-Growth Framework™, we optimise marketing strategies that not only drive recurring revenue but also foster lasting customer loyalty.
Our mission is bold: to transform five growth-stage brands into unicorn success stories every year.
Join Maciej, Partner at PwC, as he explores the future of marketing for scaling businesses.
Scaling Smarter. Growing Faster.
Sydney | Melbourne | London
At Identify, we partner with visionary CEOs, founders, and CMOs to unlock growth and scale smarter. Using our bespoke Three-Step Hyper-Growth Framework™, we optimise marketing strategies to supercharge recurring revenue and drive sustainable growth. With a battle-tested approach and hands-on collaboration, we help ambitious brands accelerate their journey to scale. Our mission: to transform five growth-stage businesses into unicorn success stories each year.
Email hello@identify.com.au
